October 11-15
Dear students, for this weekly forum we will discuss about: SALES PROCESS
You must answer one or both questions with a response of at least 200 words and using at least one reference in APA style.
A) What do you think is harder to retain or to bring new customers? Provide arguments and a clear example.
B) Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
Remember that our deadline is Friday, October 15th before 11:59 pm. :)
PUT YOUR NAME AND LAST NAME IN YOUR ANSWER.
Best regards!
Daniela Acuña
ResponderBorrar“Acquiring a new customer can cost five times more than retaining an existing customer”. Customer retantion es essential to the success and growth of a business. By focusing on the existing customer, you will be able to get more value from your marketing budget and waste less time searching for potential ones. It is important to maintain and nurture a strong relationship with your clients so they can stay loyal.“Increasing customer retention by 5% can increase profits from 25-95%”. Yoav Vilner, an advisor and external CMO, mentioned how was retaining customers crucial for the agency. “After operating my own startup marketing agency, I discovered that retaining and nurturing existing clients had much better ROI than on-boarding new ones because you already have existing manpower dedicating time on these operations, and don't need to initiate a new process. Then, if clients are already paying you monthly, they are accustomed to it and you can offer more services because of the trust you’ve built. Getting the first dollar from a new client is much more time consuming,”.
I consider that the stages of presentation, negotiation, and post sales services can be difficult to manage. In the presentation you need to make an impact. You need to have a good first impression in order to catch their attention and interest. The negotiation has two or more parties involved. Therefore, if someone isn’t convinced, it’ll be hard to come into an agreement. Post sales services is the stage where you listen to your client, and you maintain and nurture your relationship with them. As mentioned before, maintaining your relationship with your existing customers is crucial for the success of a business.
Planning is key to any business throughout its existence. Doing the correct amount of research, being prepared and reviewing what you have, is important to succeed.
Landis, T. (n.d.). Customer Retention Marketing vs. Customer Acquisition Marketing. OutboundEngine. Retrieved October 12, 2021, from https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
Wertz, J. (2018, September 13). Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones. Forbes. https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=1ba54e3d5a8e
Prepare a business plan for growth. (n.d.). INFO Entrepreneurs. Retrieved October 13, 2021, from https://www.infoentrepreneurs.org/en/guides/prepare-a-business-plan-for-growth/
Domenica Boehm Peniche
ResponderBorrarBy analyzing several articles, I think it is harder to bring new customers and it is better to focus all the attention on existing customers. Because attracting new consumers involves plenty of hard work, time and resources, only to try to convince them that your product is the best from all the market. Searching for new clients can have its barriers and could be critical in the early stages since they are getting to know the business and how it works. However, the customers of a company that usually sells or provides it’s services, have already passed those barriers, and they know how the company is built, giving you the tools to target the promotions and maximize the sales.
According to an article written by wheelhouse advisors, a study has proven that the probability of changing an existing customer is 60-70% while a new customer is only 5-20%. Since a company is targeting an existing customer, they know how they are and what they want from you. Companies these days give birthday promotions or loyalty offers as a result of the time spent in a company. For example Starbucks has a reward program that allows customers to earn points for discounts in beverages or free products. Also Sephora Beauty has this type of program where customers can choose from a list what gift they want, by having the necessary points.
Black, H. (2021,September 21). 11 customer loyalty program examples that work. Zendesk. https://www.zendesk.com/blog/loyalty-rewards/
Advisors, Wheelhouse. (2015, March 27) 5 reasons why customer retention is better than customer acquisition.http://www.wheelhouseadvisors.net/5-reasons-why-customer-retention-is-better-than-customer-acquisition/
Daniel Martinez
ResponderBorrarIn my opinion is way harder to bring new customers to a business that retaining your old customers, and it's because having to reach to new people is way more complex, you have to start making strategy plans on how you're going to catch the attention of your new audience, not everyone would be interested there you have to go from a selection process on what type of market will you be focused on, advertising is something you would have to start implementing right after selecting the type of people, you would have to see what are the ways you could make your market notice about your business. People are not used to new things, they always by instinct would choose the easier way or the way they are already use to, this is why getting a new customer is way more difficult than retaining one, when you want to focus on the retention of your customers, is constantly asking them what are their expectations, then depending of the majority of expectations of your customers you could decide if make any changes to their favor. Acquiring a new customers can cost five times more than retaining an existing customer, this is how you can realize that retaining customers could be more important than acquiring new ones.
Landis, T. (s. f.). Customer Retention Marketing vs. Customer Acquisition Marketing. OutboundEngine. Recuperado 13 de octubre de 2021, de https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
Gerardo Seguí
ResponderBorrarIn a business, the main goal is to grow and acquiring more money. This means that you need many costumers to achieve this. Two specific things you should do to have more income is to try to attract more costumers and to keep the ones you have. Attracting new costumers can be difficult and expensive. To do this you will need to spend on advertising your brand, having a good marketing campaign, improve your website and social media, make discounts and offers for new costumers, etc. As you can see gaining new costumers is very difficult and expensive. But keeping the costumers you already have is also a difficult task but not as hard as gaining new ones. To have better brand loyalty with your costumers you need to bring them a unique experience when buying to you. This means the quality of the products, activities done in the business with the costumers, good costumer communication and relationship, the price of your products, etc. Once you have the costumer consuming from you, you need to make sure they have the best experience. Also, if you do not give a one time experience with what you are selling they might not buy from you again. And obviously you will gain more money and popularity if a person buys from you 100 times than 100 people buying from you one time only.
Lesonsky, R. (2017, 6 abril). 10 Ways to Get New Costumers. SBA. https://www.sba.gov/person/rieva-lesonsky
Wheelhouse Advisors. (2015, 27 marzo). 5 Reasons why Costumer Retention is better than Costumer Acquisition. http://www.wheelhouseadvisors.net/5-reasons-why-customer-retention-is-better-than-customer-acquisition/
Fernanda Ramírez
ResponderBorrarCustomers are a fundamental part of a company since without them there is no activity. Therefore every organization has two ways which are to attract new customers and also to retain them.
It is here where organizations have to propose certain strategies in order to attract the attention of new customers and also work on the product or service offered to continue to maintain the confidence of customers already in the organizations.
Such paths are usually difficult because of all the competitiveness that exists today.
Some factors that make attracting customers more difficult nowadays could be that in the past the buyer could talk to the seller, giving the seller the opportunity to adequately offer what will solve the buyer's needs and so the buyer accepts the product. Now they only indicate on the internet with the minimum information they decide whether to buy it or not. And the competitiveness of all the companies looking for the same customer service does not help at all.
We don't need to manipulate consumers to be able to keep them or to be able to challenge them, we need to give them what they want that can solve their needs. Anticipation is a key step because when there is something to look forward to, we maintain that excitement for when it finally comes out to the public. An example might be when you hear rumors of a company coming out with new products. Ideas start to surface about what the product might be like, its advantages and why buy it when it comes out.
Olga Miquel de la Torre. (2012). ¿Qué es más difícil captar clientes o mantenerlos?. 14-10-21, de Levante Sitio web: https://www.levante-emv.com/economia/2012/03/01/dificil-captar-clientes-o-mantenerlos-13002137.html
Marina Guimaraes. (2020). 15 killer marketing strategies to attract customers. 14-10-21, de hotmart Sitio web: https://blog.hotmart.com/en/marketing-strategy-to-attract-customers/
Patricio Lubcke conde 3C
ResponderBorrarI think that is better to retain customers than bringing new customers because acquiring a new customer can cost five times more than retaining an existing customer. Customer retention leads to so many more benefits and opportunities that new clients just can’t give you. Your past customers are a huge asset to your business, so it’s crucial to maintain a strong relationship with your past and existing clients so they stay loyal.
And yet many small businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It’s an ongoing struggle as you think about your business goals. Increasing customer retention by 5% can increase profits from 25-95%. It’s easier to sell to a existing customer than a new customer, you’re 3.5 times more likely to sell to an existing customer than a new one. It could lower the overall cost of doing business, Digital marketing hacks prove that spending only 2% more on customer retention could net you as much as 10% in savings. And after all it may make your customers give you ideas providing opinions and suggestions giving the opportunity to make new things . A lot of these ideas might give new, more profitable perspectives on your consumer base.
https://www.wrike.com/blog/customer-retention-more-important-than-new-revenue/
https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
Seidy Ortega
ResponderBorrarBoth acquiring and retaining customers are both vital to the success of a business. In my opinion bringing in new clients is more difficult than keeping an existing client. The reason why companies that spend most of their budget on acquiring new customers will likely spend much more than those focused on customer retention. More than half of consumers are said to have said they will "spend up to 57% more on a brand they are loyal to." Let us remember that the key to making your customers buy your product or acquire your service is to provide a pleasant customer experience, either having a quality product or service, a great relationship with customers, etc ... a great advantage to retain to your clients is that you already know the client but when it comes to acquiring new clients you still do not know what the person is like, you also do not know what they are looking for and you have to make that person think and even convince that person that your product or service is the Better option. For example, if a customer comes to a clothing store for the first time and the employee approaches the customer in two minutes or less and starts asking a series of questions, there are two options the customer can take it one way annoyed or in a good way because he already has the idea of what he wants, it is preferable that the client asks the question of the worker as long as he needs support. It is knowing how to treat a customer so that that customer returns to the place.
Reference
Editor EBR. (2021, 23 marzo). Is Acquiring New Customers More Expensive Than Keeping Them? The European Business Review. Recuperado 21–10-14, de https://www.europeanbusinessreview.com/is-acquiring-new-customers-more-expensive-than-keeping-them/
Thalia Madrigal
ResponderBorrarI think it is harder to retain customers, since they need to really like your product, trust it and don’t want to change it. Your best customer is not the one that just go and buy one product or use your service once, your best customer is the one that keep coming for more and more. You need to build amazing relationships with your clients, you need to stand out from the competition. This is hard because every time there is more and more competition on the market, which means more options for people, the may have better prices, service, options, which could attract your clients. That’s why you need to make strategies that would help you retain your customers.
There are nine stages on the sale process, but personally I think that the most difficult ones are planning and negotiation, this because when you are trying to come up with a new product you really have to bring an innovative one that people would like, make some research to see what they want and bring to life something special and desirable. Negotiation may be difficult because both have to come into an agreement in order to accept, he or she want to win something but also you, and you need to convince them that your product or service is the best and they are not convinced the may be out.
Regerences:
Olson, S. (2021, 14 octubre). What is customer retention? 11 examples and strategies to retain customers. Zendesk. https://www.zendesk.com/blog/customer-retention/
Why Planning is Hard: A Multifaceted Model - LessWrong. (17–12-12). LessWrong. https://www.lesswrong.com/posts/ZJzSxo6nCNvod67Xs/why-planning-is-hard-a-multifaceted-model
Kristell Cervera #10
ResponderBorrarNowadays, gaining costumers isn’t that complicated as it was a decade ago, this thanks to the new ways and methods that could be applied, such as physical advertisement, online advertisement or propaganda, social media posts, and factors as simple as customers recommending other customers. That’s why getting new potential buyers to get to know your brand isn’t that difficult, indeed it’s something really common. But, what’s really hard is getting to keep those customers to consume from you twice or more. Not because you were consumed by someone one time makes them a full-time or reliable or loyal customer. What does is how they got or were able to perceive your services, starting from their experience while shopping, in the case of Ecommerce, how manageable the website was, or in the case of store pickup or physical shopping, how the environment of the store felt like, as well as how they perceived help or customer service from employees in there; another important and very decisive aspect, if not the most important is the product consumed, if what they consumed was not what they expected, perceived, were sold or felt comfortable with, they’ll never buy or expect much again from you.
Sanow, A. (Apr 03, 2019) “25 Ways to Keep Customers for Life”. AMA. Retrieved from: https://www.amanet.org/articles/25-ways-to-keep-customers-for-life/
Hjelem, S. (8 February, 2021) “GREAT CUSTOMER SERVICE MEANS KEEPING YOUR CUSTOMERS IN THE LOOP”. SuperOffice. Retrieved from: https://www.superoffice.com/blog/keep-your-customers-in-the-loop-and-keep-them-happy/
Emiliano Bondani
ResponderBorrarWhen you have a business, you have to focus on many aspects. The main one in most cases is to make money. There are two factors that you must take in count for getting money these being the costumer and your product. So, then it comes the question on how to get more costumers that is correlated to your product. Bringing new clients to buy your product is no easy task for various reasons. They may have another provider for the same thing, they might not know how well your product works and yara yara. Here is when the product comes in to be your savior. If you have a good product people will just start buying more from you. This has to do with marketing and your current clients. In both the digital and in store sales clients need to be satisfied with both the service and the performance of the product. If you have good car, good food, good service, or good clothes, that people are drawn to buy again from you since they had a good experience last time and knows you are a good to go options therefore giving good feedback from you to other people via reviews, videos or direct recommendations. A good example could be Eluktroniks computers. This company doesn’t spend a penny in marketing elsewhere than social media that they run, and they are considered to be one of the best gaming laptops out there outperforming and out pricing titans such as Asus, Lenovo, Alienware, and many more. All the costumers they have gotten to them via recommendations and reviews. Since they have great product costumers naturally go to them.
Now lest make a little parenthesis to talk about what I consider the hardest sales process of the 9 there are. The presentation is when you want someone to sponsor your product, invest, associate, or other kind of stuff meaning you get money from them. For that to happen you need to have a good and coherent presentation in which you must take as much convincing information as you can from you company as proof that you are worth the expenses you want them to make. You must have a good peach, good posture, good product, good graphical material, and statistics that corroborates your data. Depending on the type of Pearson they could weather be amazed or disgusted on your presentation according to o their personality and what they have experience at.
First Client Meeting Tips: What To (Never) Do In A Client Meeting. (2014, 5 septiembre). YouTube. https://www.youtube.com/watch?v=-F2WfdaK3Bg&t=1s
SALES PROCESS AND COMMERCIAL SCOPE. (2021, 11 octubre). Christopher Campos. https://sway.office.com/GvGXH3mV86gjvsS0?ref=Link
Daniel Navarro
ResponderBorrarI believe that it is easier to retain a costumer than to acquire a new one and here is why, existing customers already understand why they need your product and what sets it apart from competitors. Their entire team is aligned about the need for your product, and they have budget to allocate to it that’s why selling to an existing costumer is easier than to sell to a new one.
For me the most difficult step in the selling procedure is the approach stage that’s because it is in the one that you will receive the most rejection an for some sales men and women that could be hard, in order to have amore successful procedure you could give free samples, ask questions to the costumer, presenting your ideas and potential with the prospect client.
https://www.cpsa.com/resources/articles/how-much-easier-is-it-to-retain-a-client-than-gain-a-new-one
https://www.lucidchart.com/blog/what-is-the-7-step-sales-process#approach
Regina torres
ResponderBorrarTurns out, companies in the U.S. lose $1.6 trillion from poor customer service. With that amount of money, you could pocket 93% of all the cash circulating the U.S. Or, you could buy everyone in Chicago their own starter home, with money in your pocket left over to put a new Lamborghini in each person’s garage. We know that bad customer service costs companies business and hampers budgets. But, do we understand the flip side? Do we really know the impact of investing in customer service and doing more to keep customers?
Turns out, hanging on to loyal customers costs far less than acquiring new customers. And, the recurring revenue that comes from your existing, loyal customers is predictable. The more predictable your revenue, the more valuable it becomes.
When you have an expected stream of cash flowing into your business, you don’t have to scramble to cover the costs of doing business. Instead, you can amplify the value of your company by adding new customers on top of it. Depending on which study you believe, and what industry you're in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don't have to spend time and resources going out and finding a new client — you just have to keep the one you have happy.En mi opinión is way mor hard to find new customers because the loyals will stay and they will keep up with your business.The loyals will recomend you , but finding new customers it’s way more hard , than having the same person you know supporting your business, they will always be there , but new customers are hard to find . You have to get your place in the right mouths so people will go .
Este comentario ha sido eliminado por el autor.
ResponderBorrarItalo Altamirano Pinzón
ResponderBorrarI believe that it’s harder to gain new customers to your business than retaining your old customers, because reaching new customers and convincing them to buy your product or use your service can be a headache. You have to find someone who can pay for what you’re offering, someone who is interested, someone who has a necessity that your product can solve, and if you do find someone with this aspects, you still have to convince him. And is not a sure thing. For example, a new restaurant opens, and they’re waiting for the new customers, but they can fail in their opening, because nobody actually knows the new restaurant. In the other hand, if you do a good job with the customers that you have, you can develop on them a loyalty towards your company. And this can make the job of keeping a customer easier. And following the example of the restaurant, after two years of the opening, plenty of people will know the restaurant, the prices, their favorite food and they could even know the combos. After all this time, the restaurant would have developed this loyalty on their customers.
Definitely bring new customers, for me, looks to be more difficult to manage. Now, I fell it is more difficult to bring new customers than to keep them, but that doesn’t mean that it’s extremely hard. In order to have succeed in this process there are some procedures that could help to make it, such as actually knowing your product in order to know who to sell it. Look for a client that could need your product, but by actually making a good research. Look for good reasons for the to buy your product. Comparing your products with the competitors and why yours are better. Making a speech that makes the client feel comfortable with your company and your product.
AllBusiness. (2021, 26 marzo). 7 Secrets To Keeping Your Service Business Clients For Life. Forbes. https://www.forbes.com/sites/allbusiness/2021/03/26/7-secrets-to-keeping-your-service-business-clients-for-life/
Jos Mendoza
ResponderBorrarI personally think that it is harder to bring new customers at the beginning, because in these days the customer has a lot of options to choose from, but I think that if you have a really good product, it is easier to retain customers because they know it it a good product, so it is guaranteed for them that they are going to have a good experience, they know what to expect. An example is Mastro’s restaurant, located in Houston. Mastro’s is a top notch steakhouse restaurant with top of the line quality food, prepared by excellent chefs. So it is almost guaranteed that you are going to have an excellent experience. When I tried it the first time, I was impressed by the service and excellent food, I was so impressed I even came back a month later. This is a very clear example of how a good product almost guarantees retaining new customers, so they make a lot of money because they already have the customer loyalty.
I consider that the stages of negotiation, presentation, and post sales services are indeed complicated to manage. Because in the negotiation you need to have many people involved in it and you need to have a good impression in order for them ton agree. In the presentation you need to have really good speaking skills and persuasion skills. In post sales, as I mentioned before, you need to be able to maintain that customer loyalty in order to make more money and be a profitable company. In order to be a successful company, you need to review all this steps and practice them, because that is how you become profitable. Of course a good product sells effortlessly in some cases, but you still need to be able to maintain that loyalty giving a really good customer service and persuasion when presenting and negotiating.
Mastro’s, October 2021, Classic Steakhouse
https://www.mastrosrestaurants.com
Roberto Sena
ResponderBorrarAcquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.
Customer retention marketing is essential to the success and growth of your business.
It is preferable that you keep your buyers, because there will come a time where no one will return to your store, that is why it is preferable that you keep your buyers, because that way you would create a solid base and automatically those people would attract other people to your store.
A parcel of marketers have clashing thoughts over which is more imperative: client maintenance or client procurement. Client procurement is prevalent among marketers since there's something exceptionally fulfilling almost picking up a unused client. Maybe it’s since it is extraordinary to at last see a pay-off from all of the money, time, and exertion that's furrowed into showcasing campaigns.
https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
Valeria Bravo
ResponderBorrarAccording to the sales of the companies, all of them have two general markets, to conquer and approach new customers and to maintain the customer’s loyalty. I think that is more challenging and it implies more effort to retain the loyalty of the customers, than bringing new costumers, because people as daily consumers are usually discovering, trying,tasting and buying new products that are appealing to them, and you can get to those new costumers through marketing, publicity, etc. But the companies must keep achieving the customer’s expectations so they can maintain buying their products and strengthen their loyalty. It may seem harder to get new costumers because is more expensive, five to 25 times more expensive than retaining an existing one, you don’t have to spend time and resources going out and finding a new client, but that doesn’t make retaining them any easier. Increasing customer retention rates by 5% increases profits by 25% to 95%, for example if you’re raking in company profits of $20 million and you improve churn by only 5%, your profits will jump to $25 – $39 million. It’s the key for the company to succeed because if the customers are not keeping their loyalty it means that there is something wrong with the product or the service and it’s not worthy buying it, so that persuades clients to not buy the product the company is offering, so the sales go down and the business breaks down.
The company must keep the client’s expectations all the time and keep improving and innovating their products to keep being appealing to their loyal customers, so they don’t decide to try another option, and that implies more work especially because the clients are usually very judgy in a way that people may exclaim for example what airlines they’ll never fly with again, and it’s easier than ever for your customers to jump to competitors when they aren’t happy with their experience. And it’s also more expensive because the company will have to approach new costumers. In my opinion I think that is way more important and harder to retain the customer’s loyalty because they are the ones that keep your sales growing and will also help you with the increase of sales to be able to approach new costumers as well.
Reference: Sharpen Technologies . (2019). Customer Retention vs. Customer Acquisition: Why Loyal Customers Pack More Value. Octubre 15, 2021, de Sharpen Technology Sitio web: https://sharpencx.com/blog/loyal-customers-vs-new-customers/
Gallo,A. (2014). The Value of Keeping the Right Customers. Octubre 15, 2021, de Harvard Business Review Sitio web: https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
Alberto Andrés
ResponderBorrar.
For me is harder to bring new costumers because no one wants new things they want something that they are familiar with and they know that if they buy something from there it will be good, for example I will use myself that I’m a normal person when I’m buying food to eat at dinner I always order from the same places because I know the food is good
“Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%”
B) Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
The most difficult stage for me is the negotiating because is something where you need to have that ability and is something that not everyone can do it, also the first approach because I’m a shy person and I don’t like to talk a lot so imagine talking to someone you don’t know and also selling something
https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
These days, acquiring costumers isn't that convoluted as it was 10 years prior, this gratitude to the new ways and techniques that could be applied, like actual promotion, online ad or publicity, web-based media posts, and factors as basic as clients suggesting different clients. That is the reason getting new possible purchasers to become acquainted with your image isn't that troublesome, to be sure it's something truly normal. Yet, what's truly hard is having the opportunity to keep those clients to devour from you twice or more. Not on the grounds that you were devoured by somebody one time makes them a full-time or solid or steadfast client. What does is the way they got or had the option to see your administrations, beginning from their experience while shopping, on account of Ecommerce, how sensible the site was, or on account of store pickup or actual shopping, how the climate of the store felt like, just as how they saw help or client care from workers in there.
ResponderBorrarHjelem, S. (8 February, 2021) “GREAT CUSTOMER SERVICE MEANS KEEPING YOUR CUSTOMERS IN THE LOOP”. SuperOffice. Retrieved from: https://www.superoffice.com/blog/keep-your-customers-in-the-loop-and-keep-them-happy/
AllBusiness. (2021, 26 marzo). 7 Secrets To Keeping Your Service Business Clients For Life. Forbes. https://www.forbes.com/sites/allbusiness/2021/03/26/7-secrets-to-keeping-your-service-business-clients-for-life/
What do you think is harder to retain or to bring new customers?.
ResponderBorrarI think it is much more difficult to retain customers than to acquire new customers or prospects because with a good marketing and promotion process you can attract many people, the problem is to give them to you as repeat customers for a long time.
For that what you need to do is to have a sales process where the customer feels very comfortable with your product or service and have a very good after sales service. With this you will keep your customers happy and they might even recommend you to new people and become new customers.
Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
There are different stages in the sales process which all require to be mastered and very creative of which there are some easier and others more difficult.
I think the most complicated parts are: the negotiation and the closing because you have to be a very good salesperson and know how to influence people very well.
The way you can prepare yourself and be ready to have a more efficient sales process is to have salespeople who are really in love with the product, know each one of its features and when selling, really sell it to the people who need it, since they are the ones who will buy it.